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Thursday, April 19, 2007

Article Writing Tips

When I get phone calls and emails about promoting
online, I always suggest you try your hand at
writing articles and submitting them to ezines and
directories.

Here's information on how to do just that and why :)

=======================================

Top Seven Ways Writing Articles Can Explode Your Business


In today's highly competitive internet universe, the importance
of attracting highly targeted traffic to your website cannot be
overemphasized. Routing web traffic to your site can be your
only means of survival, especially in the cutthroat world of
ecommerce. Getting a high search engine ranking can be very
difficult. Fortunately, there is an abundance of website promotion
strategies you can use to drive traffic to your website.

There is a wide variety of strategies you can adapt, from paid
advertising to affiliate marketing. However, most of these
techniques require payment. Nevertheless, there are ways to
promote your website and increase your web traffic without
spending anything or too emptying your wallet.
Writing articles is one of the best web site promotion strategies
you can use, and they can be very effective. How, you may ask,
can writing articles help improve your web traffic? Here are the top
seven ways in which it can help explode your business.

1.Reach more people

When you write good articles, it would be a shame not to share
them with other people. You can post your articles in your
website or you can submit them to other sites such as e-zines
and online publishers. By submitting your articles to these
sites, you give exposure not only to your ideas but also to your
website. Simply include a link back to your site or include your
information in the resource box. With this, you get exposure and
free advertising as well. Submit your articles to popular e-zines
and take advantage of their popularity. Other sites who find your
article relevant may also link back to you. Thus, you increase
your link popularity, which is one of the most important
strategies in the internet world. Remember that most people are
looking for information online and by filling this need with
your quality article; you may reap the benefit of more exposure
and higher web traffic.

2.Free Advertising

Submitting your articles to other websites presents an
opportunity to advertise your website without paying exorbitant
fees. Although you should avoid marketing language in your
articles and make it informative and useful to your readers, you
can always include your site's link in the resource box. In
addition, by making your article relevant and helpful to your
readers, you are making a good impression for your website,
which could ultimately lead to a visit and hopefully a purchase.
Good quality content in an article is far better and more
effective than a few lines of ad space. You have a very special
opportunity to presell your product or service to your
prospective customer.

3.Gain High Search Engine Ranking

Create a new web page for your article in your website. Optimize
your article to make it search-engine friendly. Use top-ranked
keywords and Meta tags that can give your website a high search
engine ranking. As soon as you upload your new webpage to your
server, search engines will spider through it and you can gain
an increase in search engine ranking. Remember that search
engine optimized content is a very effective strategy to gain a
high ranking in search results.

4.Increases Link Popularity

Instead of looking for other sites who would want to establish
reciprocal links with your site, you can simply submit an
article to other sites. Just do not forget to include a link to
your site in your resource box. When these websites pick up and
publishes your article, you automatically get a link partner.
Try to get as many link partners as you can. Link popularity is
one of the factors used by search engines in determining search
engine rankings. Make your article especially useful and
appealing, so that more websites will be encouraged to publish
it.

5.Optimizes your site for improved search engine ranking

By making your site keyword rich, you can greatly improve the
search engine ranking of your site. Remember that keyword
density is one of the most important factors that search engines
use when determining the search engine ranking of site. However,
you should always provide relevant, useful and pertinent
information. Avoid the temptation of overusing keywords just to
gain a high ranking as this may turn off most web surfers.
Relevance and quality is still the most important things to
consider when writing articles and it will be doubly useful to
your site if you make these articles search-engine optimized.

6.Establishes a Good Impression and Reputation

By writing excellent, original and relevant articles, you not
only give your site exposure, you are also creating a good
impression on your prospects. Encourage more people to visit
your site and do business with you by establishing an impressive
reputation through your articles. Be seen as an expert in the
field and your will ultimately gain more customers eager to do
business with you.

7.Enhances your credibility through references and testimonies

Certainly, your articles are going to receive feedbacks and
testimonies when you publish them in e-zines and free article
sites. Record these positive feedbacks and comments and use them
as promotional material in your website or in any of your
advertising efforts. Your credibility will be greatly enhanced
by these feedbacks, as it will create a good impression on your
prospects as well as your existing customers. In this highly
competitive world, excellent credibility and trust may be the
only things you need to attract new customers or make loyal
patrons out of your existing customers. Original, relevant,
useful and pertinent articles are important tools you should
utilize to improve and explode your business.

Those are just a few of the many reasons you really
need to trust yourself and start writing

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