"Three Words Guaranteed To Make Your Sales

"Three Words Guaranteed To Make Your Sales
Letter Fail...Get Rid Of Them And Watch
Your Responses Skyrocket!"

When reviewing clients' ads, sales letters, brochures, and other sales pieces there are
Three words that always need to be deleted to make the letter more effective in generating responses.
Before you hear what the words are, let's make sure that you know where the
emphasis of your ads or letters should be. The emphasis, of course, should always be on
your customer.
You'll want to speak to your reader’s needs, wants, desires, and fears.
That's how you'll be able to get your message into your prospects' emotional level
brain so that your customer will take action. Remember, all decisions are made on an
emotional basis first and then justified by logic later.
And the best way to get to your prospects emotional brain is to speak of the benefits
your customer receives by purchasing your product/service...not the features...but the
benefits.
As a reminder, BENEFITS are the RESULTS your customer will receive by doing
business with you and features are the distinguishing characteristics of your
product/service.
It's great that your product/service has distinguishing characteristics (features) that
separate you from your competition, however, if you show your prospect the desired
RESULTS you can provide, then you're showing your customers the BENEFITS
received by purchasing your products/services.
Okay, so what are these three words guaranteed to make your ads and sales letters
fail?
They are the words that completely take the focus off of your customer...these three
words do not speak to your customers' emotions...these three words do nothing to instill
desire in your prospect for your product/service...the three words to get rid of in your ads
and sales letters are, "I...Me...My".
These three words put the emphasis and spotlight on you, the writer, instead of your
customer/prospect. There is no way for you to communicate to your reader's emotions if
you only speak about yourself ("I, me, my"). You've got to be writing to your reader,
about your reader and your reader's hopes, desires,. wants, dreams, and fears.
That's how you get them to respond to your offer.
Now here's something that you may find interesting.
Have you noticed that in this discussion, that the words "I, me, or my" have not been
used?
YOU...have been the complete focus of this discussion...YOU and YOUR customers
and prospects.
And at first it's pretty hard to get the words "I, me, my" out of your writing.
Why is that, you ask?
Well, it's because of...you guessed it...your own emotions.
All humans, "way down deep", are only interested in their own wants and desires.
That's "way down deep" on the subconscious levels (remember the article about the three
brains and how to communicate with each).
So that's why it's hard at first to get rid of these three words.
But fortunately for your bank account, you can learn to delete "I, me, my" from your
vocabulary and learn to turn phrases into "you, your, and yours" that put the spotlight
where it belongs, which is on your customer/prospect.
This one little change in your ads and letters will increase your effectiveness and your
results immediately.
So here's what you do now.
Go through your ads and letters and re-write any sentence that has the words "I, me,
my" in them. By doing this, you'll automatically have to place the spotlight on your
customers, which will help you communicate the desired results (benefits) of your
product/service to your customers own wants and desires.
Now sometimes it just seems impossible to get around using an "I, me, or my" in a
sentence (but make sure you don't give up too easy). When this occurs, use the words
"we, us, our" instead. This will soften the focus on "I, me, my" and give you a little
springboard to get back to using the words "you, your, yours". But make sure that you've
tried every which way to phrase the sentence using "you, your, yours" first.

Common mistakes we make

Here are just a few

1- Ordering Traffic. Using blasters, safelists, traffic exchanges
2- Buying leads, not generating them
3- Promoting the company instead of promoting yourself first.

1- Ordering traffic is a mistake everyone has made. The traffic
isn't targeted traffic, no matter what they claim. How could it be?
The traffic most people buy is general, at best, if it's delivered.

Do you know what H.I.TS. stands for? How Idiots Track Sales!

Some people think that just because their url or website got a lot
of hits means they will get sales. You need targeted traffic that
knows why they're at your site in the first place in order to monetize
the visitors.

If somebody could send me 50,000 highly targeted visitors,
I'd pay them $50,000.00 because it would be worth it!!

But it's not worth it and hardly ever get results.
You must generate your own traffic.

Adblasters, these things hardly ever work and you'd be better
off using other methods of driving buyers to your site, like
solo ads in ezines and Google Adwords. I tested the effectiveness
of some blasters I bought a long time ago, and tracked the results
by seeing how many leads were generated.

Results? Let's just say that blasters do
not work and aren't a good use of your time.

Safelists are full of sellers trying to sell, not buyers looking
to buy,so this isn't a good way to spend your valuable time, either.

The same thing applies to traffic exchanges, too.
Ask any experienced and successful Internet Marketer
if they use traffic exchanges and they'll tell you
there's a better way to get traffic

Sure, you might get some leads, and maybe even some sales with
the aforementioned methods,but the time it takes and the clutter
in your Inbox just isn't worth it.

My goal is to NOT trade all of my time
for money, like most people do in their day-to-day jobs.

My goal is to be an effective marketer.

Focus Is Very Important

Lesson learned. I was always looking for an online opportunity to start making money. I start out with something promising and barely work on it. Days go by i do minimal work and then i get angry, or surprised that I'm not getting any success. So naturally i find something more appealing and sign up to it thinking that this opportunity is better, than the previous and what do i do? I repeat the process? why?
I'm a lazy person i always look for the easier way to accomplish a task. That doesn't lead me anywhere. You can only bee lazy once you worked hard enough that you don't really need to keep working yourself to achieve a certain goal. Lets say that for example my goal is to get traffic to a certain site lets say 500 per day. There certain steps i have to take in order to achieve it. If i don't follow the steps then i won't accomplish my goals. I should only think of being lazy if i have a system that brings me that much traffic for less work.
I jumped from one opportunity to another. I worked hard on some and little on others.
It's weird when it comes to the Internet i tend to think that things are a lot easier than they should be. I don't know where that state of mind comes in but it's very costly. I study hard for my exams and get good results. I work hard when i work out and get good results. If i don't study then my grades go down and if i don't work out i loose muscle mass and get fat.
Focusing is very important in life and it should also be in Internet marketing. Every day i have tasks that i follow to get my business moving. I'm doing a lot better now that i keep tabs on my activities.

Give Google the Finger..

I just got an email about Keith Baxter's Free Report called - "Give PPC the Finger"

I will admit, like you may be feeling now, that I thought it was some hyped up offer to get me to join for free and get some offer...

...Turns out I was wrong. Way wrong.

The bottom line is, this report really opened my eyes. The good news is, the report also shows you what you need to know to succeed in the near future.

The times are changing and I it would be a shame for anyone to not read this report and fail like many will.

I read it, and I wanted to share it with you ASAP.

I recommend you take a break from what ever it is you are doing if you can and get access to this report now.

Consider your future success by going here now...

http://giveppcthefinger.com


This report could be an eye opener to most. You learn something most people don't know about. I say Pay Per Click is great because it works for me and i can't really complain about it but guess what this report show that there's a better way to get targeted traffic for a lot less than pay per click.

PS - Keith says it will only be available for a few weeks at most so do
not delay...

http://giveppcthefinger.com

List Building Strategies With Janet Legere

List Building Strategies With Janet Legere: "News and Events for January 20, 2007

It's been an incredible start to an incredible year and I can't wait to see what the rest holds.

10kHits4UNow Releases Ban on PIF4P

I'm excited about my recent conversation with Rob Gehring, owner of the popular 10KHits4UNow Traffic Exchange program. After further discussion, Rob decided to lift the ban on PIF4P and has opened its doors.

If you aren't using this great resource, get in now and get your PIF4P website seen!

Get it Here Now

Get on board before all the PIF4P members do and capitalize on their large, fresh membership!"



Alright i recieved this notification today from Janet Legere and she is someone that i will follow blindly because she's been in the internet marketing business for a long time now and she's a very credible person. I found her to be very trustworthy also so naturally i checked out the website and guess what she did it again. 10kHits4u is like traffic swarm and it's great. People actually view your website, they view it's content and well right now it's just what i need to advertise my links.
Thank You Janet :-)

I've Learned To Avoid The Following Free Traffic Tactics

This is from personal experience. I'm not trying to criticize anybody using them i just don't think they work. I've used the following programs:
# Auto-Surf Programs
# Guaranteed Hits
# Safe Lists
# Ad Blasters
# Search Engine Blasters
# FFA Sites and Link Farm

I concluded that these are not really great tools. Yes i got lots of traffic using them but i did not get good results. I managed to get some clicks and even a few people sign up for my offers but the sign up ratio is really terrible and here is why.
These programs are free to use and almost anybody can use them. However we all do the same thing and that is only advertise our business and not pay attention to the others. Lets take the example of auto surf programs. This is what i did, i came i saw , i liked the idea , i signed up, posted my links and just let the system rotate them for a period of time and that is what everyone else is doing. So i learned that for me most free traffic sources do not work well in matter of attracting people to your site. It's mostly automated and you receive almost no target traffic. No target traffic to me is a waste of time. What's the point of having traffic if you can't get interested people to view and or click your link?
Of course there are exceptions and many free traffic driving programs that work well like TrafficSwarm for example.

I created a website

Alright i created a website to go along with this blog. The main point of this site is to help people who have questions about online businesses. It will ,contain tips on what steps to take and also i encourage readers to come post to this blog. Naturally the website address is http://zoulstips.com. It's not complete i will be adding more information to it

I read this article by Michael Ambrosio

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Starting an on line business these days isn’t always what it’s
cracked up to be. More and more people are coming on line, more
and more people are building lists, creating products, etc.

There’s a lot of noise and clutter to wade through, to be sure.
But there’s one BIG stumbling block that holds so many people
back. And only you have the power to break through it. Do you
know what that stumbling block is?

You!

Yes, you. But that’s not so unusual. I mean, let’s face it - most
of us coming on line today are coming from a lifetime of work
in the every day work world. We come with baggage. We come with
high hopes, but little confidence. We come with a lifetime of
habits to break through. And that’s the deadliest combination.

We spend inordinate amounts of time listening to “experts” tell
us what we need to succeed. Some may be right, some may be wrong,
only you can decide that. But overall, it adds to the noise. It
adds to our own self doubt.

So we keep reading. We keep learning. And we learn so much of
what to do and how to do it, but we DON’T learn when to stop
calling ourselves a “Newbie”.

Visit any marketing forum and you’ll see what I mean:

“I am new and I need help…”

“Help! Guru misled me - I am just a newbie…”

“How does a newbie like me get JV’s?”

I could go on, but you get the picture. What most of these
“newbies” never figure out (or figure out too slowly) is that
calling themselves a newbie simply adds to their own lack of
success. That term becomes a crutch. Or a self-fulfilling
prophecy. “I am new, therefore I can’t”. Yup! You’re right!

Well, I am here to tell you…it’s okay to stop calling yourself
a newbie now. It’s okay to have confidence in yourself. Let me
tell you something - even those who have a successful on line
business STILL make mistakes, don’t know everything, suffer from
confidence issues. But the difference is, they have the confidence
to push themselves forward. They don’t use the newbie crutch.

Building your own self confidence may take some time, but the
number one thing for you to do is believe in yourself. Believe
in your capacity to learn. Believe in your capacity to achieve.

True story…I went to a seminar over a year ago. There was a
woman who wanted to start an on line business. So she flew to
Phoenix all the way from the U.K.

She was on line about a year at this point. She had a set idea
in her mind about what she wanted to accomplish. And she was
studying whatever she could and attending seminars.

So what makes this story different from so many others? Well,
she’s 92 years old. You can bet she wastes very little time
using “newbie” as an excuse for lack of success.

I don’t know about you, but I find that to be an inspiration.
Take it where you can get it and feed off it. You’ll get there.

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To Your Success,
Michael Ambrosio
MrOverDeliver

Atricle of the day, Six Common Mistakes In Website Design That Kill Your Online Business

Six Common Mistakes In Website Design That Kill Your Online Business

Some websites fare well. Others falter � and miserably at that. What�s the difference? What do the successful websites do right and what do the failed websites do wrong?

The answer � or answers even � isn�t difficult to fathom. There are quite a number of common mistakes that seal the fate on internet marketers and their dreams. Here are 6 of them, which hopefully, you�d try to avoid at all cost.

1. A slow loading website. There is nothing more irritating than a website that tales forever to load. Granted that most internet users these days have high speed connections, a great percentage are still hooked up to the World Wide Web via slower 56K access. This percentage should not be taken for granted. In building your website, try to stay away from the humongous graphic files. No, you don�t need a high number of pixels. No, you don�t need fancy movies or flash animation. No, you don�t need catchy music. You need a website that will deliver the information it promises at an instantaneous rate, and for this reason, you have to choose functionality over design.

2. A navigation system that is very difficult to understand. If your menu bar is too complicated, you�ll just end up driving away a lot of your visitors. You don�t want your visitors to get stuck in just one page. You need to make it easy for them to explore your website. Your pages must be interlinked in a logical way, and this connection should be easily navigable through an intuitive interface that even a 7 year old will be able to understand. Again, this is a matter of functionality over design. Place your navigation links either at the top of the page right below the header, or at either side of the page in a separate column. This is where your visitors� eyes will wander once they want to discover the other pages in your website.

3. Low quality content. Content is king on the internet. People log online to find information they need, and information is conveyed through your content. If your content is poorly written, who will have the patience to read the same? If your content is not unique, why will people choose your website over others? Indeed, there are two requisites for good quality content: excellent presentation and originality. Minus either of this, your entire website will be in jeopardy.

4. Poor choice of keywords to focus on. Keywords drive traffic to your website. Keywords are the terms that people search for when they�re looking for information. If you targeted the right keywords, quality visitors will come aplenty. If you targeted the wrong keywords, visitors will be scarce. So make sure you discover the right keywords even before you start building your website.

5. Cookie cutter websites. Again, this is a matter of originality � or the lack of it. Why would people choose your website over thousands of others sharing the same layout and boasting of the same content? What makes your website special? If these questions cannot be answered positively, then your online business is doomed. Worse, search engines penalize duplicate content, and your website will have a lower position in the search engine results.

6. A website that lacks focus. Focus is key in designing a website. It will be difficult for a website to focus on several, unrelated topics. Why would visitors who are interested with dogs be interested with astronomy? There�s no connection between the two subjects, and if your website caters to these topics, among others, then prepare for some rough sailings ahead.

These are the things you should try to avoid. Your online business depends on how well your website fares. So take some time to think about how you can properly build your website.

7 Low Or No Cost Ways To Generate Laser-Targeted Traffic To Any Website by Detlev Reimer

There is one vitally important rule in generating a consistent income from your website: You need a steady flow of targeted website traffic. If you don’t have any visitors on your site, you won’t make any money – that’s just a fact.

You have many ways to generate low cost website traffic. Don’t spend money you don’t have or use methods you can’t afford.

Here is a short overview over the most effective ways of getting visitors for free or low cost:

Joint Ventures

If you have a product that is of high quality, you should try to get list owners to promote it for you. In return, you should offer them a much higher than usual commission – even the full 100%. Your goal should be not to profit on the front end but on the backend.

In other words, you must build your list and offer your new subscribers or buyers other related products. Once they are on your list, you'll get multiple chances of making them an offer they can’t resist.

Link Exchanges

This is a sure and proven method and has been working for years. You will seldom find a website which doesn’t have any link to another site. Most webmasters are willing to exchange links with each other so that they could produce more public awareness about their sites. You’ll soon see and feel the sudden upsurge of the traffic coming in to your site from other sites.

A major prerequisite in exchanging links with other sites is having the same niche or content as the other site. Exchanging links also boosts your chances of getting a higher ranking in search engine results – even though it's working better with one way links.

Startpage Exchanges

One of the best free possibilities for getting targeted traffic is the use of Startpage Exchanges. The way it works is very easy to explain: You view other people's websites and in exchange, they are viewing the URL YOU are advertising to them.

Sure, you are not getting the same conversion rates as from an email campaign. But still, you are getting targeted visitors (you can choose target groups that you want to advertise to e.g. Internet marketers or business opportunity seekers) to the site through YOUR LINK.

Viral Marketing

Viral Marketing also known otherwise as Viral Advertising is a marketing technique used to build the public awareness of one’s product or company. In a nutshell, companies ride on the idea that if people like the content of a media they will pass it on to their friends and family.

Viral marketing has become a popular means of advertising and marketing because they are relatively low cost. To avoid being tagged as spam mail, viral marketing counts on the eagerness of one person to pass on the product. If a person sees the name of the person they know as the sender, they won’t block it and open it as well.

Write and Submit Articles

There are many ezines and article directories on the internet which are waiting for your article submissions. Also, many freelance writers are willing to write articles for you for a small fee if you can’t write them yourself.

Write about something that you have expertise on so that when they read it, they can feel your knowledge about the subject and will be eager to go to your site. Provide tips and guidelines related to the subject or niche your site is about. Include a resource box at the end of your article and link it back to your site.

Publish a Newsletter

Publishing a newsletter gives you free advertising to targeted prospects. If you think that you are not a writer or you don’t exactly how to write, you can outsource that part of your business. Hire writers on freelancer platforms like Elance.com, Scriptlance.com, Guru.com or similar websites. In your newsletter, make recommendations for products you like and which you have personally used. Then you are almost guaranteed to make sales.

Participate in Forum Discussions

This only requires your time and nothing else. You can share your knowledge and expertise with many online communities as well as your website and build your expertise at the same time. You can get free advertising when you go to forums that are on the same subject or are in the same niche as your site by using your signature line when posting.

Start a free Blog

You can start a blog for free on a platform like Blogger.com. By adding exclusive niche content to your blog on a regular basis, you can achieve the same high positions which regular websites are getting. You just have to be careful that you are not choosing a too competitive niche. Then direct that traffic to your main site which has your salesletter to make sales.

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Importance of forums

Forums are a great wy to ask questions and learn from people who are doing the same thing as me. So i signed up with a few forums for now and i'm ready to learn :-).
Here are some forums i signed up with:
www.smallbusinessforums.org
www.thewarriorforum.com
www.mlmforums.com

A little more about PayitForward4Profit

Well Like i said this is a great opportunity. I'm so excited it's a little hard to sleep. TrafficSwarm. TrafficSwarm is a place where i can place adds for free as a free member. This is possible because I'm awarded 100 credits as a new member. It works because I've already received many hits from there. Then there is TrafficOasis this is a lot better then trafficSwarm and you can join for free. TrafficOasis automatically gives you leads just for being a member, a paid member.I'm not a paid member because well i can't afford it yet. So instead i used my trusty google search engine to find out how to get some free leads, free traffic to my website. I came up with a lot of different programs, and i signed up for the following because they seem to be pretty good: FreeAddDepot, ListJoe, TargetAdd, TripleYourList, YourLuckyList. I get trafiic from Hitstream and Hitlite.

I've already received some good results from FreeAddDepot and TrippleYourList. They created my very first entries to my downline, and that was all free. Now I'm pretty sure i could get more people to join if i pay for certain promotions they have.

My goal for the time being is to use these programs to get as much people to join and learn about TrafficOasis as a paid member i get a commission. That will help me upgrade from being a free member.

Hello, this is day one of my blogging

I've joined a site called PayItForward4Profit. Basically the ultimate goal of this site is to help me increase the revenue of my primary business. The funny thing is a joined with many affiliate programs but I'm not sure what to use as my primary business. Well I guess I will choose between
HyperVre and AffiliateCashSecrets. I believe I will go AffiliateCashSecrets with because it seems to follow the same concept and I can always promote my other affiliate programs from what I learn with PayItForward4Profit. So This is day one of this crazy ride (9/27/2006). Now I shall follow the instructions carefully and see how far I get with this.
My current status...
I'm college student. I study at the University of Maryland as a computer science major student. Now in order to help me pay for college expenses I work (unfortunately) full time as a pizza maker. Emphasis on maker I'm not just any regular pizza boy, I actually make them from scratch you know with the dough and everything. It's a little messy but fun lol. The work environment is mostly fun until I start thinking about how I shouldn't have to be doing this. I should be mostly concentrating on school and not have to work as much as I do just to get by with tuition alone..

Now I believe my misfortune is about to change thanks to PayItForward4Profit. This concludes my first blog.